Lately, some NBA teams have taken advantage of the musicians, most notably rap/hip-hop stars that call their city home. The two most obvious examples of this were both showcased in the NBA first round, when Drake‘s Toronto Raptors took on Jay-Z and Beyonce‘s Brooklyn Nets, a series that ended up as an epic seven-game series. The three artists’ presences had an impact on the series, as they all got the home crowds into the series and actively used social media and their own performances to push their team. It leaves a question, where Chicago’s music industry is there a rapper, DJ or singer who will actively support the Chicago Bulls?
Currently, there aren’t any top rappers from the city that actively support the team. While Chief Keef has his own problems that wouldn’t leave him able to support the team, but where are guys like Lupe Fiasco, Twista and probably most notable Kanye West?
While having a star fan won’t give the team wins, it increases popularity, which could boost merchandise sales and leave the front office much more open to hitting the salary cap, or even going above it. When you look at the Nets once Jay-Z became more active with the team, and even up to the point that he owned them, they went from one of the lowest salary teams, to a team that traded for superstars and set themselves up with a chance at success not only this season, but in the future.
It’s not a necessary piece, but having a notable artist who attends every game and pumps up other fans might make the Bulls more exciting, and make it more likely that they get farther into the playoffs in the future.