Chicago White Sox Triple-A Charlotte Knights Debut New Look

The Chicago White Sox Triple-A affiliate the Charlotte Knights will have a new logo for the 2013-14 season, the team announced on Thursday night.

The new logo and look for the Knights was debuted at the Charlotte Convention Center Ballroom at the team’s annual World Series party. The 26-year-old franchise is sticking with their medieval theme with a new image, and gold and silver colors.

“We are very pleased to reveal to our fans our team’s new identity as we prepare for our exciting move to Uptown Charlotte,” said Charlotte Knights Executive Vice President, Chief Operating Officer, Dan Rajkowski in the release. “We wanted to take elements of Charlotte’s rich baseball history and celebrate the next era of our franchise. We are committed to the ‘Knights’ name and wanted to re-brand it as we take our next major step forward.”

The team’s primary logo is a metallic gold-colored letter “C” in the form of a hore’s tail wrapped around a Knights’ armored helmet accompanied with a crown to signify the Queen City of Charlotte.

“We view Charlotte as a big league city and spent more than six months working to find the right balance between a classic Major League look and the creative flair Minor League Baseball is known for,” said Knights General Manager of Baseball Operations, Scotty Brown. “We’re thrilled to introduce a new look that includes symbolism and historical elements of the Queen City that our fans can be proud of.”

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Topics: Charlotte Knights, Chicago White Sox, Minors, Mlb

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